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With best-in-class custom and syndicated resources to meet your brand's needs at every phase in its life cycle.
Using our portfolio of flexible research building blocks, Pharma Dynamics assembles marketing research programs focused on providing the insights necessary to support informed decisions for any business challenge you face
A sampling of the research we conduct to help build up brands at every stage, from pre-development through in-market, includes:

 
PRE – CLINICAL

PRE – LAUNCH

  • Mechanism of Action

  • Target Product

  • Patient Profile

  • Technology Assessment

  • Indication Prioritization

  • In/Out Licensing

  • Forecasting Inputs

  • Clinical Trials

  • KOL’s Research
  • Market Assessments
  • Concept Testing
  • Patient Research
  • Pricing Research
  • Competitors Mapping
  • Product Positioning
  • Market Dynamics
  • Promotion Development
  • Message Optimization
 
 

LAUNCH

POST LAUNCH

  • Launch Monitoring

  • Profiling – Segmentation

  • Communication Tests

  • Recall test

  • Launch trackers

  • - Awareness
    - First Rtx

  • Brand Imag

  • Product Usage follow-up

  • KPI Trackers
  • Brand Equity Tracking
  • Rx Trackers
  • ATU Trackers
  • Product Re-positioning
  • Customer Satisfaction
  • Sales Force Effectiveness
  • Message Tracking
  • Promotional Effectiveness
 
 
 

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